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Andrea Gambino

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Challenging Climate Disinformation through Critical Media Literacy and Ecowriting

 

Greenwashing: What it is, how to identify it and examples of it - Iberdrola

 

By: Andrea Gambino, Ph.D., University of Southern California (Annenberg School for Communication & Journalism, Critical Media Project) | CEO & Founder, Inquire 2 Transform LLC <andrea@inquire2transform.com>

 

Session Overview: This theory-to-practice session provides examples of how K-12 ELA teachers can use critical media literacy and ecowriting to analyze climate issues and expand students' awareness by creating alternative media to advocate for environmental justice. The following resources are available for adapting into your classroom practice.

 

Critical Media Literacy and Ecowriting

 

UCLA's Library Research Guide on Critical Media Literacy. PDFs of the Critical Media Literacy Framework: Conceptual Understandings and Guiding Questions (Kellner & Share, 2019, p. 8) are available in several languages at: https://guides.library.ucla.edu/educ466.

 

Fossil Fuel Disinformation Targeting K-12 and Postsecondary Schools

 

Children's literature can be a powerful tool useful for analyzing and discussing climate issues with early learners (K-5). Visit: Social Justice Books: A Teaching for Change Project and Climate Lit

 

Before reading climate children's literature, early learners could use a "See Think Wonder" strategy to go out into nature and use their 5 senses to observe the natural world and environmental issues impacting their communities. 

 

After reading, students can work in small groups using age-level appropriate versions of the Critical Media Literacy Framework Guiding Questions to analyze and produce their own alternative media that challenges disinformation about the fossil fuel industry. 

 

Supplemental video: "Fossil fuel companies have been lying to you!" by Earthrise (2021, July 9). 

 

 

CanvaA free-to-use template-based graphic design tool useful for learners to create their own climate countermedia, 

 

Figure 1

The REAL Kids Guide to the Climate Emergency Alternative Book Cover


 

Note. Created by 5th-graders at a public school in the Southeastern U.S. to challenge climate disinformation after analyzing "The Kids Guide to the Truth About Climate Change." 

 

Fast Fashion Disinformation and Greenwashing

 

11th-grade ELA students (Southwestern U.S.) worked in small groups to analyze advertisements from Shein (a popular fast fashion retailer). The teacher scaffolded their learning by asking them to "Turn and Talk" using the Critical Media Literacy Framework Guiding Questions:

 

Next, students analyzed a digital poster ("Six Sins of Greenwashing" -- see full guide) and Tedx video (Johnsen, 2021) about how to identify greenwashing advertising techniques. 

 

 

Supplemental video: "Guide Against Greenwashing" by Mathias Juell Johnsen (2020, November 16). 

 

 

Students applied their new understandings about greenwashing and used the Critical Media Literacy Framework Guiding Questions again to analyze an advertising campaign called evoluSHEIN. Later, students viewed a documentary created by ABC News Impact x Nightline (2023) entitled "Unboxing Shein" (see excerpt below). After students watched the documentary, they reflected for 15-minutes using a "free-writing" strategy (Elbow, 1973)

 


 

 

Supplemental video: "Inside Fast Fashion Retailer Shein's Meteoric Rise Amid Controversy | Nightline" by ABC News (2023, October 27).  

 

 

Figure 2

At What Cost?

Note. A digital poem created by a group of 11th-grade students in the Southeastern U.S.

 

Presentation adapted from a book chapter in Drs. Allen Webb, Richard Beach, & Jeff Share's (Eds.) Empowering Youth to Confront the Climate Crisis in English Language Arts

 

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